- Brand perception research
- Brand, channel and social media audits
- Surveys - Community sentiment, Customer/client feedback, Employee consultation
- Focus groups
- In-depth interviews
- Desk research – industry trends, media search, competitor analysis
- Workshops
- Functional reviews of communications departments
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We use market intelligence, business insights and research to find out how audiences think and feel, how they communicate, what motivates them and how your business is relevant to them.
Research and insights form the backbone of strong communications and branding. We work with our clients to pull together a wide range of sources to analyse brand perception, audience motivations and behaviours, and the effectiveness of specific marketing activity.
We utilise a variety of sources, tools, and methodologies to ensure our solutions are evidence led, informed by the latest thinking, and aligned with business strategy, vision and direction.
Clarity is uniquely positioned in that we can draw
expertise from across our communications, strategy
and design teams to provide a full suite of services.
While some client problems may be addressed with
just one service, others require the full spectrum of
our offering to deliver the best outcome.
We create and deliver communication and
engagement strategies that deliver against business
objectives, consider market conditions and meet
stakeholder needs.
Amid community expectations, environmental
impacts, ever-shifting regulatory requirements and
the rise of social media, organisations must be
equipped to communicate and consult with a wide
range of stakeholders.
We work with clients to find the most effective ways
to reach and connect with those stakeholders,
ensuring your organisation will have the greatest
influence and impact.
We work with clients to ensure their brand strategy
provides a strategic point of reference which guides
and ensures all communications and touchpoints
reflect who you are to the outside world.
Telling a powerful brand story creates an opportunity
for your company to express its vision and values,
helping your audiences build strong connections
to your brand that extend far beyond product and
service.
Branding is key to communicating a clear message
that your audience can easily recognise. We help
position our clients for long term growth by bringing
brand strategy and purpose to life
We advise and work with clients on how to protect
their reputation and relationships through positive
communication and promotion, while proactively
addressing issues likely to impact their commercial
success.
Communication plays a pivotal role in building
brands and sustaining reputation, both internally and
externally. It’s not just what you communicate, but
who, when and how.
From helping organisations navigate the challenges
of change to attracting and retaining top talent,
we ask the right questions to deliver an integrated
approach, strategic advice, and practical, purposeful
communication.
Our team of in-house designers brings your
corporate identity to life, ensuring the look and feel
of your organisation is clearly and simply conveyed.
As we rapidly evolve towards a more visual world,
how your company represents itself has taken on a
new level of importance.
Through design-led creative thinking we focus on
what makes your business distinctive, different
and desirable, ensuring you stand out from your
competitors.
Insights
Strategy
- Communications strategy
- Change communicationsy
- Community and stakeholder engagement
- Employee communications, retention and attraction
- Culture building
Brand
- Research and insights
- Articulating purpose
- Strategy and positioning
- Brand naming and architecture
- Narrative
- Employer brand, engagement and recruitment
Communications
- Media relations
- Content and copywriting
- Social media
- Issues management
- Employee/internal communications
- Crisis communications
- Media and presentation training
Design
- Brand design
- Competitor analysis
- Concepting
- Identity development
- Visual language
- Style Guide
- Graphic Design
- Print and publications
- Digital
- Environmental and wayfinding
- Campaign development